Academic Catalogs

Marketing (MKTG)

MKTG A1003 Units (54 lecture hours)  
Introduction to Marketing  

Grading Mode: Standard Letter

Transfer Credit: CSU.

A survey of the major marketing topics of interest to marketing students and practitioners. Studies include: major institutions involved in the marketing process, major tools used by marketers, and environmental forces affecting the marketing process. Emphasis is placed on effective marketing strategy planning. This course may also be offered online.

MKTG A1103 Units (54 lecture hours)  
Professional Selling  

Grading Mode: Standard Letter, Pass/No Pass

Transfer Credit: CSU.

Theory and practices of the relational selling process. Covers the basic steps in organizing, developing, and preparing a professional sales presentation. Builds self-confidence and competence in selling oneself as well as products, service, and ideas. May be taken for grades or on a pass-no pass basis.

MKTG A1303 Units (54 lecture hours)  
Principles of Advertising  

Grading Mode: Standard Letter

Examines the major components of modern advertising and promotion. Key areas explored include the social and economic role of advertising, controls over advertising, planning of the campaign, and the role of research, media playing, advertising strategy and coordination with other elements of marketing. This course may also be offered online.

MKTG A1421.5 Units (27 lecture hours)  
Direct Marketing  

Grading Mode: Standard Letter

Transfer Credit: CSU.

Selling to consumers by mail, catalogs, telemarketing, consumer publications, broadcast media, and business-to-business direct marketing. Includes planning, segmentation, budgeting, creating the message, and the legal environment.

MKTG A1503 Units (54 lecture hours)  
International Marketing  

Grading Mode: Standard Letter

Transfer Credit: CSU.

A survey of major international marketing topics of interest to international business students and practitioners. Studies include: tools used by global marketers; institutions and environmental forces impacting the marketing process worldwide; and effective strategic planning for global markets. This course may also be offered online.

MKTG A150H3 Units (54 lecture hours)  
International Marketing Honors  

Grading Mode: Standard Letter

Transfer Credit: CSU

A survey of major international marketing topics of interest to international business students and practitioners. Studies include: tools used by global marketers; institutions and environmental forces impacting the marketing process worldwide; and effective strategic planning for global markets.

MKTG A2003 Units (54 lecture hours)  
Retail E-Commerce Management  
Advisory: MATH A010 or BUS A125.

Grading Mode: Standard Letter

Transfer Credit: CSU.

Study of the operations of an established E-Commerce retail business. Concepts of merchandising include buying, pricing, stock control, credit, credit control, omni-channel strategies, logistics, layout, customer service, marketing, and analytical software. Emphasis is on creation and management of an E-Commerce store.

MKTG A2203 Units (54 lecture hours)  
Retail Buying  
Advisory: MATH A010 or BUS A125.

Grading Mode: Standard Letter

Transfer Credit: CSU.

Study of the operations of an established E-Commerce retail business. Concepts of merchandising include buying, pricing, stock control, credit, credit control, omni-channel strategies, logistics, layout, customer service, marketing, and analytical software. Emphasis is on creation and management of an E-Commerce store.