Academic Catalogs

Marketing (MKTG)

MKTG A1003 Units (54 lecture hours)  
Introduction to Marketing  

Grading Mode: Standard Letter

Transfer Credit: CSU.

A survey of the major marketing topics of interest to marketing students and practitioners. Studies include: major institutions involved in the marketing process, major tools used by marketers, and environmental forces affecting the marketing process. Emphasis is placed on effective marketing strategy planning. This course may also be offered online.

Catalog Program Pages Referencing MKTG A100

    MKTG A1103 Units (54 lecture hours)  
    Professional Selling  

    Grading Mode: Standard Letter, Pass/No Pass

    Transfer Credit: CSU.

    Theory and practices of the relational selling process. Covers the basic steps in organizing, developing, and preparing a professional sales presentation. Builds self-confidence and competence in selling oneself as well as products, service, and ideas. May be taken for grades or on a pass-no pass basis.

    Catalog Program Pages Referencing MKTG A110

      MKTG A1303 Units (54 lecture hours)  
      Principles of Advertising  

      Grading Mode: Standard Letter

      Examines the major components of modern advertising and promotion. Key areas explored include the social and economic role of advertising, controls over advertising, planning of the campaign, and the role of research, media playing, advertising strategy and coordination with other elements of marketing. This course may also be offered online.

      Catalog Program Pages Referencing MKTG A130

        MKTG A1421.5 Units (27 lecture hours)  
        Direct Marketing  

        Grading Mode: Standard Letter

        Transfer Credit: CSU.

        Selling to consumers by mail, catalogs, telemarketing, consumer publications, broadcast media, and business-to-business direct marketing. Includes planning, segmentation, budgeting, creating the message, and the legal environment.

        Catalog Program Pages Referencing MKTG A142

          MKTG A1503 Units (54 lecture hours)  
          International Marketing  

          Grading Mode: Standard Letter

          Transfer Credit: CSU.

          A survey of major international marketing topics of interest to international business students and practitioners. Studies include: tools used by global marketers; institutions and environmental forces impacting the marketing process worldwide; and effective strategic planning for global markets. This course may also be offered online.

          Catalog Program Pages Referencing MKTG A150

            MKTG A150H3 Units (54 lecture hours)  
            International Marketing Honors  

            Grading Mode: Standard Letter

            Transfer Credit: CSU

            A survey of major international marketing topics of interest to international business students and practitioners. Studies include: tools used by global marketers; institutions and environmental forces impacting the marketing process worldwide; and effective strategic planning for global markets.

            Catalog Program Pages Referencing MKTG A150H

              MKTG A2003 Units (54 lecture hours)  
              Retail E-Commerce Management  
              Advisory: MATH A010 or BUS A125.

              Grading Mode: Standard Letter

              Transfer Credit: CSU.

              Study of the operations of an established E-Commerce retail business. Concepts of merchandising include buying, pricing, stock control, credit, credit control, omni-channel strategies, logistics, layout, customer service, marketing, and analytical software. Emphasis is on creation and management of an E-Commerce store.

              Catalog Program Pages Referencing MKTG A200

                MKTG A2203 Units (54 lecture hours)  
                Retail Buying  
                Advisory: MATH A010 or BUS A125.

                Grading Mode: Standard Letter

                Transfer Credit: CSU.

                Study of the operations of an established E-Commerce retail business. Concepts of merchandising include buying, pricing, stock control, credit, credit control, omni-channel strategies, logistics, layout, customer service, marketing, and analytical software. Emphasis is on creation and management of an E-Commerce store.

                Catalog Program Pages Referencing MKTG A220