Academic Catalogs

Advertising, Certificate of Achievement

Banner Code: 1_CM_MKAD

Control Number: 42976

Not Financial Aid Eligible

The Marketing certificate programs are designed to train those individuals whose career paths involve the creative techniques of both oral and written sales presentations, advertising, and marketing. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the major components of modern advertising and promotion, marketing research, and advertising planning and strategy. All courses must be completed with a grade of “C” or better.

Program Outcome

Function effectively in entry-level advertising business positions using the skills, principles, and tools they have acquired.

Review Graduation Requirements.

Course Title Units
Required Courses
ART A120/A120HBeginning Drawing3
or DMAD A182 Graphic Design
CMST A180Introduction to Mass Communications3
or FILM A150 History of Radio & Television
MKTG A130Principles of Advertising3
Total Units9

Program Sequence

These sequences at Orange Coast College are curriculum maps for students to finish all requirements for the certificate. There may be advisories, prerequisites, or time requirements that students need to consider before following these maps. Students are advised to meet with an Orange Coast College Counselor for alternate sequencing.

Plan of Study Grid
Year 1
Semester 1Units
ART A120
Beginning Drawing
or Beginning Drawing Honors
or Graphic Design
Introduction to Mass Communications
or History of Radio & Television
MKTG A130 Principles of Advertising 3
 Total Units9