Academic Catalogs

General Marketing, Certificate of Achievement

Banner Code: 1_CN_MKGN

Control Number: 22376

Financial Aid Eligible

The Marketing certificate programs are designed to train those individuals whose career paths involve the creative techniques of both oral and written sales presentations, advertising, and marketing. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the promotion, marketing research, and advertising planning and strategy. All courses must be completed with a grade of “C” or better.

Program Outcomes

  1. Function effectively in a multitude of first-entry marketing positions using the skills, tools and principles they have acquired.
  2. Communicate effectively and persuasively in personal, organizational, and selling environments.
  3. Effectively apply and utilize their acquired knowledge of the principles of marketing to market and/or promote a business, product, or service.

Certificate of Achievement Requirements

The Certificate of Achievement is a state-approved career program that requires a minimum of eight units and is designed to prepare the graduate to enter a particular field of employment.  In order to be awarded a certificate, students are required to obtain a grade of “C” or better in all program-required courses. Grades of “CR” or “P” will be accepted whereas “CR” or “P” meets the equivalency of a “C” or better.  At least 3 units in an advanced course from the certificate must be completed at OCC at the department’s discretion.  Certificates of Achievement are not automatically awarded.  A petition must be filed in Enrollment Services or online at the beginning of the semester in which the student will be completing their final requirements.  The petitioning periods are listed in the Graduation Requirements section of this catalog.  Check with a counselor to determine the requirements for completion.

A list of certificate programs can be found in the Programs A-Z section of this catalog.  

Course Title Units
Required Courses
BUS A100/A100HIntroduction to Business3
BUS/MGMT A239Professional Communication3
MKTG A100Introduction to Marketing3
MKTG A110Professional Selling3
MKTG A130Principles of Advertising3
MKTG A150/A150HInternational Marketing3
Restricted Electives
Select nine units from the following:9
Business English
Data Visualization: Harnessing the Power of Big Data for Business/Marketing/Entrepreneurship
Public Relations
Introduction to Mass Communications
Direct Marketing
Total Units27

Program Sequence

These sequences at Orange Coast College are curriculum maps for students to finish all requirements for the certificate. There may be advisories, prerequisites, or time requirements that students need to consider before following these maps. Students are advised to meet with an Orange Coast College Counselor for alternate sequencing.

Plan of Study Grid
Year 1
Semester 1Units
BUS A100
Introduction to Business
or Introduction to Business Honors
BUS A239
Professional Communication
or Professional Communication
MKTG A100 Introduction to Marketing 3
International Marketing 1
or International Marketing Honors
Semester 2
MKTG A110 Professional Selling 3
MKTG A130 Principles of Advertising 3
Business English  
Data Visualization: Harnessing the Power of Big Data for Business/Marketing/Entrepreneurship  
Public Relations
or Public Relations
Introduction to Mass Communications  
Direct Marketing  
 Total Units27