General Marketing, Associate in Science Degree
Banner Code: 1_AS_MKGN
Control Number: 03962
Financial Aid Eligible
The Marketing certificate programs are designed to train those individuals whose career paths involve the creative techniques of both oral and written sales presentations, advertising, and marketing. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the major components of modern advertising and promotion, marketing research, and advertising planning and strategy. All courses must be completed with a grade of “C” or better.
Complete the Certificate of Achievement and the Associate in Science Graduation Requirements as outlined in the Graduation Requirements section of the catalog.
Program Outcomes
- Function effectively in a multitude of first-entry marketing positions using the skills, tools and principles they have acquired.
- Communicate effectively and persuasively in personal, organizational, and selling environments.
- Effectively apply and utilize their acquired knowledge of the principles of marketing to market and/or promote a business, product, or service.
Associate in Science Degree Requirements
- UNIT REQUIREMENT - 60 UNITS, with at least a 2.0 grade point average. At least 12 of the units must be earned at OCC, with a minimum of one course taken for a letter grade. At least 3 units in an advanced course from the program must be completed at OCC. A student must be enrolled at the time of application for graduation. Units earned at an accredited college or university on a credit/no credit basis will be counted toward the degree requirements of the college, to a maximum of 15 units.
- MAJOR REQUIREMENT - Complete the AS major requirements.
- MATHEMATICS REQUIREMENT - Demonstrate competence in mathematics by either obtaining a satisfactory grade (grade of “C” or better or“pass”) in a mathematics course at or above the level of Intermediate Algebra as demonstrated by prior coursework, or by demonstrating competency that is comparable through the completion of a college-level math course that has Intermediate Algebra as a prerequisite: Psychology A160 or Math A100 or higher, with the exception of Math A220.
- GENERAL EDUCATION REQUIREMENT - Students may choose to complete Option 1 (OCC AS GE), Option 2 (CSU GE), or Option 3 (IGETC) to satisfy the general education requirement. See the General Education Patterns section of this catalog for more information.
| Course | Title | Units |
|---|---|---|
| Required Courses | ||
| BUS A100/A100H | Introduction to Business | 3 |
| BUS/MGMT A239 | Professional Communication | 3 |
| MKTG A100 | Introduction to Marketing | 3 |
| MKTG A110 | Professional Selling | 3 |
| MKTG A130 | Principles of Advertising | 3 |
| MKTG A150/A150H | International Marketing | 3 |
| Restricted Electives | ||
| Select nine units from the following: | 9 | |
| Business English | ||
| Data Visualization: Harnessing the Power of Big Data for Business/Marketing/Entrepreneurship | ||
| Public Relations | ||
| Introduction to Mass Communications | ||
| Direct Marketing | ||
| Total Units | 27 | |
| Requirement | Units |
|---|---|
| Program Major Units | 27 |
| AS General Education Option 1, 2, or 3 | Varies |
| Transferable electives to satisfy unit requirement | Varies |
| Total Minimum Degree Units | 60 |
Program Sequence
These sequences at Orange Coast College are general course curriculum maps for students to finish all major and general education requirements for two-year completion of degrees, and/or fulfillment of transfer requirements. The course sequence may include course prerequisites and other placement requirements. Students are advised to meet with an Orange Coast College Counselor to review course selections and sequences to ensure that completion of this program will meet a student's transfer and career goals.
Some courses in this program may be offered once per academic year.
| Year 1 | ||
|---|---|---|
| Semester 1 | Units | |
| MKTG A100 | Introduction to Marketing | 3 |
| BUS A100 or BUS A100H |
Introduction to Business or Introduction to Business Honors |
3 |
| OCC AS GE AREA A1- CHOOSE ONE | 3 | |
| Select one of the following or satisfy Math competency (completion of High School Algebra 2 with a "C" or better): | 3-4 | |
| Intermediate Algebra 1 or Combined Elementary and Intermediate Algebra |
||
| Units | 12-13 | |
| Semester 2 | ||
| ELECTIVE (DEGREE APPLICABLE) | 3 | |
| BUS A239 or MGMT A239 |
Professional Communication or Professional Communication |
3 |
| MKTG A110 | Professional Selling | 3 |
| OCC AS GE AREA A2- CHOOSE ONE 2 | 3-4 | |
| OCC AS GE AREA B- CHOOSE ONE | 3-4 | |
| Units | 15-17 | |
| Summer | ||
| ELECTIVE (DEGREE APPLICABLE) | 3 | |
| Units | 3 | |
| Year 2 | ||
| Semester 1 | ||
| MKTG A150 or MKTG A150H |
International Marketing or International Marketing Honors |
3 |
| OCC AS GE AREA C1- CHOOSE ONE | 3 | |
| OCC AS GE AREA C2- CHOOSE ONE | 3 | |
| OCC AS GE AREA D- CHOOSE ONE | 3 | |
| ELECTIVE (DEGREE APPLICABLE) | 3 | |
| Units | 15 | |
| Semester 2 | ||
| MKTG A130 | Principles of Advertising | 3 |
| ELECTIVE (DEGREE APPLICABLE) 3 | 3 | |
| AS GENERAL MARKETING RESTRICTED ELECTIVES | 9 | |
| Business English | ||
| Data Visualization: Harnessing the Power of Big Data for Business/Marketing/Entrepreneurship | ||
| Public Relations or Public Relations |
||
| Introduction to Mass Communications 4 | ||
| Direct Marketing | ||
| Units | 15 | |
| Total Units | 60-63 | |
| 1 | Math A030 or higher OR take 3-4 degree applicable elective units if math competency was met through completion of High School Algebra 2 with a "C" or better; *100-level Math courses satisfy AS Math Requirement and OCC AS GE AREA A2 |
| 2 | OCC AS GE AREA A2 - Required if 100-level MATH will not be taken to meet Math competency. If MATH A100 or higher will be taken, then needs to take 3-4 degree applicable elective units |
| 3 | VARIES TO REACH MINIMUM 60 DEGREE APPLICABLE UNITS |
| 4 | CMST A180 satisfies OCC AS GE AREA C2 |