Academic Catalogs

Entry Level Marketing, Certificate of Achievement

Banner Code: 1_CM_MKEL

Control Number: 42986

Not Financial Aid Eligible

The Marketing certificate programs are designed to train those individuals whose career paths involve the creative techniques of both oral and written sales presentations, advertising, and marketing. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the major components of modern advertising and promotion, marketing research, and advertising planning and strategy. All courses must be completed with a grade of “C” or better.

Program Outcomes

  1. Function effectively in entry-level marketing positions using the skills, principles, and tools they have acquired.
  2. Effectively apply and utilize the marketing principles and techniques they have learned to market a business, product, or service.

Review Graduation Requirements.

Course Title Units
Required Courses
MKTG A100Introduction to Marketing3
MKTG A110Professional Selling3
MKTG A130Principles of Advertising3
Total Units9

Program Sequence

These sequences at Orange Coast College are curriculum maps for students to finish all requirements for the certificate. There may be advisories, prerequisites, or time requirements that students need to consider before following these maps. Students are advised to meet with an Orange Coast College Counselor for alternate sequencing.

Plan of Study Grid
Year 1
Semester 1Units
MKTG A100 Introduction to Marketing 3
MKTG A110 Professional Selling 3
MKTG A130 Principles of Advertising 3
 Total Units9