Academic Catalogs

Marketing

The Marketing certificate programs are designed to train individuals whose career paths require them to understand and apply the creative techniques of both oral and written sales presentations, advertising, and marketing. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the major components of modern advertising and promotion, marketing research, and advertising planning and strategy.

Department Contact Information

Dennis Morgan, Marketing Department Co-Chair
dmorgan@occ.cccd.edu
(714) 432-5651

Mark Grooms, Marketing Department Co-Chair
mgrooms@occ.cccd.edu
(714) 432-0202 x22999

Marketing Department Website

Credit Courses

MKTG A1003 Units (54 lecture hours)  
Introduction to Marketing  
Grading Mode: Standard Letter
Transfer Credit: CSU.
A survey of the major marketing topics of interest to marketing students and practitioners. Studies include: major institutions involved in the marketing process, major tools used by marketers, and environmental forces affecting the marketing process. Emphasis is placed on effective marketing strategy planning. This course may also be offered online.

Catalog Program Pages Referencing MKTG A100

MKTG A1103 Units (54 lecture hours)  
Professional Selling  
Grading Mode: Standard Letter, Pass/No Pass
Transfer Credit: CSU.
Theory and practices of the relational selling process. Covers the basic steps in organizing, developing, and preparing a professional sales presentation. Builds self-confidence and competence in selling oneself as well as products, service, and ideas. Graded or Pass/No Pass option.

Catalog Program Pages Referencing MKTG A110

MKTG A1303 Units (54 lecture hours)  
Principles of Advertising  
Grading Mode: Standard Letter
Transfer Credit: CSU.
Examines the major components of modern advertising and promotion. Key areas explored include the social and economic role of advertising, controls over advertising, planning of the campaign, and the role of research, media playing, advertising strategy and coordination with other elements of marketing. This course may also be offered online.

Catalog Program Pages Referencing MKTG A130

MKTG A1421.5 Units (27 lecture hours)  
Direct Marketing  
Grading Mode: Standard Letter
Transfer Credit: CSU.
Selling to consumers by mail, catalogs, telemarketing, consumer publications, broadcast media, and business-to-business direct marketing. Includes planning, segmentation, budgeting, creating the message, and the legal environment.

Catalog Program Pages Referencing MKTG A142

MKTG A1503 Units (54 lecture hours)  
International Marketing  
Grading Mode: Standard Letter
Transfer Credit: CSU.
A survey of major international marketing topics of interest to international business students and practitioners. Studies include: tools used by global marketers; institutions and environmental forces impacting the marketing process worldwide; and effective strategic planning for global markets. Enrollment Limitation: MKTG A150H; students who complete MKTG A150 may not enroll in or receive credit for MKTG A150H. This course may also be offered online.

Catalog Program Pages Referencing MKTG A150

MKTG A150H3 Units (54 lecture hours)  
International Marketing Honors  
Grading Mode: Standard Letter
Transfer Credit: CSU.
A survey of major international marketing topics of interest to international business students and practitioners. Studies include: tools used by global marketers; institutions and environmental forces impacting the marketing process worldwide; and effective strategic planning for global markets. Enrollment Limitation: MKTG A150; students who complete MKTG A150H may not enroll in or receive credit for MKTG A150.

Catalog Program Pages Referencing MKTG A150H

MKTG A2003 Units (54 lecture hours)  
Retail E-Commerce Management  
Grading Mode: Standard Letter
Transfer Credit: CSU.
Study of the operations of an established E-Commerce retail business. Concepts of merchandising include buying, pricing, stock control, credit, credit control, omni-channel strategies, logistics, layout, customer service, marketing, and analytical software. Emphasis is on creation and management of an E-Commerce store. Enrollment Limitation: FASH A210; students who complete MKTG A200 may not enroll in or receive credit for FASH A210.

Catalog Program Pages Referencing MKTG A200

MKTG A2203 Units (54 lecture hours)  
Retail Buying  
Grading Mode: Standard Letter
Transfer Credit: CSU.
A study of the principles and techniques of buying for retail organizations, including merchandise selection, planning, control, and use and interpretation of merchandise management reports. Enrollment Limitation: FASH A220; students who complete MKTG A220 may not enroll in or receive credit for FASH A220.

Catalog Program Pages Referencing MKTG A220