Academic Catalogs

Business (BUS)

BUS A1003 Units (54 lecture hours)  
Introduction to Business  

Grading Mode: Standard Letter

Transfer Credit: CSU; UC.

A survey of the many dimensions of business with a focus on careers: organization, management, marketing, legal aspects, international business, business climate, financial operations, the banking system, and investments. This course may also be offered online. C-ID: BUS 110

Catalog Program Pages Referencing BUS A100

    BUS A100H3 Units (54 lecture hours)  
    Introduction to Business Honors  

    Grading Mode: Standard Letter

    Transfer Credit: CSU; UC.

    A survey of the many dimensions of business with a focus on careers: organization, management, marketing, legal aspects, international business, business climate, financial operations, the banking system, and investments. C-ID: BUS 110

    Catalog Program Pages Referencing BUS A100H

      BUS A1013 Units (54 lecture hours)  
      Social Media for Business  

      Grading Mode: Standard Letter, Pass/No Pass

      Transfer Credit: CSU.

      This course is designed to understand social media concepts and strategies to promote an idea or business. This course includes a review of basic marketing concepts, social media methods and the development of a social media strategy. Course may be offered online and taken for a grade or on a pass-no pass basis.

      Catalog Program Pages Referencing BUS A101

        BUS A1103 Units (54 lecture hours)  
        Business Law  

        Grading Mode: Standard Letter

        Transfer Credit: CSU; UC.

        Focuses on the legal and regulatory environment of business and management, including the legal system and methods of resolving disputes. The court system, trials and appeals, the Constitution, crimes and torts, contracts, product liability, employment, antitrust, law and ethics, corporate social responsibility, stakeholder relationships, ethical decision making, sole proprietorships, partnerships, limited partnerships, limited liability partnerships, limited liability companies, corporations, corporate structure and governance and international perspectives will be examined. Case studies will be presented. This course may also be offered online. C-ID: BUS 125.

        Catalog Program Pages Referencing BUS A110

          BUS A110H3 Units (54 lecture hours)  
          Business Law Honors  

          Grading Mode: Standard Letter

          Transfer Credit: CSU; UC.

          Focuses on the legal and regulatory environment of business and management, including the legal system and methods of resolving disputes. The court system, trials and appeals, the Constitution, crimes and torts, contracts, product liability, employment, antitrust, law and ethics, corporate social responsibility, stakeholder relationships, ethical decision making, sole proprietorships, partnerships, limited partnerships, limited liability partnerships, limited liability companies, corporations, corporate structure and governance and international perspectives will be examined. Case studies will be presented. This course may also be offered online.

          Catalog Program Pages Referencing BUS A110H

            BUS A1183 Units (54 lecture hours)  
            Introduction to International Business  

            Grading Mode: Standard Letter

            Transfer Credit: CSU

            Provides an overview of international business. Explores political, financial, and legal environments of selected countries and their impacts on firms' international business activities. Emphasis is given to business practices and comparative cultural topics. This course may also be offered online.

            Catalog Program Pages Referencing BUS A118

              BUS A118H3 Units (54 lecture hours)  
              Introduction to International Business Honors  

              Grading Mode: Standard Letter

              Transfer Credit: CSU

              Provides an overview of international business. Explores political, financial, and legal environments of selected countries and their impacts on firms' international business activities. Emphasis is given to business practices and comparative cultural topics.

              Catalog Program Pages Referencing BUS A118H

                BUS A1203 Units (54 lecture hours)  
                Personal Financial Success  

                Grading Mode: Standard Letter, Pass/No Pass

                Transfer Credit: CSU

                Personal financial planning addressing the fundamentals of career planning, budgeting, investments, housing, insurance, taxation, estate planning, retirement planning, consumer credit, and spending. May be taken for grades or on a pass-no pass basis.

                Catalog Program Pages Referencing BUS A120

                  BUS A1342 Units (36 lecture hours)  
                  Excel 1  

                  Grading Mode: Standard Letter, Pass/No Pass

                  Transfer Credit: CSU

                  Topics include spreadsheet concepts, model building, formula development, formula functions, charts, and list functions. Provides preparation for students seeking Microsoft Office Specialist (MOS) core certification. Same as Computer Information Systems A134. Students completing Business A134 may not receive credit for Computer Information Systems A134. This course may also be offered online. May be taken for grades or on a pass-no pass basis.

                  Catalog Program Pages Referencing BUS A134

                    BUS A1383 Units (54 lecture hours)  
                    Business English  

                    Grading Mode: Standard Letter, Pass/No Pass

                    Transfer Credit: CSU

                    Principles of editing written communication applicable to business. Emphasis on fundamentals of grammar and sentence structure. Recommended for all business majors. This course may also be offered online. May be taken for grades or on a pass-no pass basis.

                    Catalog Program Pages Referencing BUS A138

                      BUS A1393 Units (54 lecture hours)  
                      Business Communication  
                      Prerequisite(s): ENGL A100 or ESL A100.

                      Grading Mode: Standard Letter

                      Transfer Credit: CSU.

                      Designed to develop writing skills necessary for effective business communications. Emphasizes skill in applying, planning, writing, and verbalizing business communication techniques. Students will need a fundamental knowledge of English and the mechanics of writing. This course may also be offered online. C-ID: BUS 115

                      Catalog Program Pages Referencing BUS A139

                        BUS A1413 Units (54 lecture hours)  
                        Introduction to Entrepreneurship  

                        Grading Mode: Standard Letter, Pass/No Pass

                        Transfer Credit: CSU.

                        This course helps students explore, identify, and develop feasible business opportunities and innovations. Students will determine the feasibility of opportunities through evaluating the marketplace, the product/service, profitability, financial requirements, and possible outcomes. Students could start and operate a business where a business plan is not required. This course may also be offered online. May be taken for a grade or on a pass-no pass basis.

                        Catalog Program Pages Referencing BUS A141

                          BUS A1711.5 Units (27 lecture hours)  
                          Data Visualization: Harnessing the Power of Big Data for Business/Marketing/Entrepreneurship  

                          Grading Mode: Standard Letter, Pass/No Pass

                          Transfer Credit: CSU.

                          This course provides an introduction as well as hands-on experience in data visualization. The course introduces students to design principles for creating meaningful displays of quantitative and qualitative data to facilitate business and marketing decision-making.

                          Catalog Program Pages Referencing BUS A171

                            BUS A1853 Units (54 lecture hours)  
                            Public Relations  
                            Advisory: ENGL A100.

                            Grading Mode: Standard Letter

                            Transfer Credit: CSU.

                            Introduction to the basic principles, components, and techniques of effective public relations. Topics include publicity and promotion, advertising, media and community relations, and approaches to problem solving. Same as CMST A185. Students completing Business A185 may not receive credit for Communication Studies 185.

                            Catalog Program Pages Referencing BUS A185

                              BUS A1863 Units (54 lecture hours)  
                              Not for Profit Management  

                              Grading Mode: Standard Letter, Pass/No Pass

                              Transfer Credit: CSU.

                              A course utilizing the many dimensions of business in conjunction with regulatory issues required for the challenges and opportunities of Not-for-Profit entities with a focus on communication and critical thinking skill development for leaders. Explores areas of strategic planning, financial management, capacity building, program evaluation, data management and analysis, legal and ethical issues of compliance, fundraising, governance practices, and volunteer and board development in their relation to the accountability, transparency, and persuasiveness of a Not-for-Profit entity. Topics will also include community outreach, endowments and grants, reporting obligations and other legal considerations.

                              Catalog Program Pages Referencing BUS A186

                                BUS A1873 Units (54 lecture hours)  
                                Not for Profit Marketing  

                                Grading Mode: Standard Letter, Pass/No Pass

                                Transfer Credit: CSU.

                                A survey of the major marketing and branding topics especially for Not-for-Profit entities and new to mid-level professionals. Explores external communications, message development, and conveying the message and mission of the Not-for-Profit. Topics will include communication across a variety of platforms, social and digital media, public events, and one-on-one networking, and fundraising.

                                Catalog Program Pages Referencing BUS A187

                                  BUS A2003 Units (54 lecture hours)  
                                  Business Finance  
                                  Advisory: ACCT A101 or ACCT A101H.

                                  Grading Mode: Standard Letter

                                  Transfer Credit: CSU.

                                  Provides students with the fundamentals of financial management. The course addresses financial organizations, financial analysis and planning, working capital, the budgeting process, sources of financing, mergers and acquisitions, and cash flow analysis.

                                  Catalog Program Pages Referencing BUS A200

                                    BUS A2103 Units (54 lecture hours)  
                                    Securities Investment  

                                    Grading Mode: Standard Letter, Pass/No Pass

                                    Transfer Credit: CSU

                                    Basic concepts of investing in stocks and bonds with emphasis on market mechanics, types of orders, role of market professionals, margin accounts, selling short, commissions, and choosing a broker. Comprehensive study of approaches to price patterns, value investing, and the development of a rational investment philosophy. May be taken for grades or on a pass-no pass basis.

                                    Catalog Program Pages Referencing BUS A210

                                      BUS A2123 Units (54 lecture hours)  
                                      Practical Investment Management  

                                      Grading Mode: Standard Letter, Pass/No Pass

                                      Transfer Credit: CSU

                                      Modern stock and bond portfolio management practices and techniques. Focus is on risk management strategies, ethical issues, and industry standards as they relate to conflicts of interest, performance measurement, and presentation of results. May be taken for grades or on a pass-no pass basis.

                                      Catalog Program Pages Referencing BUS A212

                                        BUS A2342 Units (36 lecture hours)  
                                        Excel 2  
                                        Advisory: BUS A134 or CIS A134.

                                        Grading Mode: Standard Letter, Pass/No Pass

                                        Transfer Credit: CSU.

                                        Create templates and macros using Visual Basic for Applications to automate Excel tasks, formula auditing, data validation, complex problem solving, importing data, routing changes, PivotCharts, PivotTables, and trendlines. Provides preparation for students seeking Microsoft Office Specialist (MOS) certification. Same as CIS A234. Students completing Business A234 may not receive credit for Computer Information Systems A234. This course may also be offered online. May be taken for grades or on a pass-no pass basis.

                                        Catalog Program Pages Referencing BUS A234

                                          BUS A2393 Units (54 lecture hours)  
                                          Professional Communication  

                                          Grading Mode: Standard Letter, Pass/No Pass

                                          Transfer Credit: CSU.

                                          Study of communication functions, choices, and roles for professionals in business. Practice in using verbal, nonverbal, and writing skills to communicate one-on-one, electronically, and in groups. Same as Management A239. Students completing Business A239 may not receive credit for Management A239. This course may also be offered online. May be taken for grades or on a pass-no pass basis.

                                          Catalog Program Pages Referencing BUS A239

                                            BUS A2403 Units (54 lecture hours)  
                                            Entrepreneurship  

                                            Grading Mode: Standard Letter, Pass/No Pass

                                            Transfer Credit: CSU

                                            This course examines essential activities required for launching a new business venture. Some of the topics students are exposed to include: feasibility analysis, components of a business plan, business model, intellectual property, marketing, ethics, taxes, break-even analysis, and etc. This course may also be offered online. May be taken for grades or on a pass-no pass basis.

                                            Catalog Program Pages Referencing BUS A240