Global Business, Certificate of Specialization
Banner Code: 1_CE_MKIB
Not Financial Aid Eligible
The Marketing certificate programs are designed to train those individuals whose career paths involve the creative techniques of both oral and written sales presentations, advertising, and marketing. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the promotion, marketing research, and advertising planning and strategy. All courses must be completed with a grade of “C” or better.
Program Outcomes
- Function effectively in an entrepreneurial, managerial, or entry-level international business position using the skills, tools and principles they have acquired.
-
Effectively apply the international business principles they have learned to effectively facilitate international business transactions in a variety of settings.
Review Graduation Requirements.
Course | Title | Units |
---|---|---|
Required Courses | ||
BUS A118/A118H | Introduction to International Business | 3 |
MKTG A100 | Introduction to Marketing | 3 |
MKTG A110 | Professional Selling | 3 |
MKTG A150 | International Marketing | 3 |
or MKTG A150H | International Marketing Honors | |
or CMST A155 | Intercultural Communications | |
Total Units | 12 |
Program Sequence
These sequences at Orange Coast College are curriculum maps for students to finish all requirements for the certificate. There may be advisories, prerequisites, or time requirements that students need to consider before following these maps. Students are advised to meet with an Orange Coast College Counselor for alternate sequencing.
Year 1 | ||
---|---|---|
Semester 1 | Units | |
BUS A118 or BUS A118H |
Introduction to International Business or Introduction to International Business Honors |
3 |
MKTG A100 | Introduction to Marketing | 3 |
MKTG A110 | Professional Selling | 3 |
MKTG A150 |
International Marketing or International Marketing Honors or Intercultural Communications |
3 |
Units | 12 | |
Total Units | 12 |