Academic Catalogs

Global Business, Certificate of Specialization

Banner Code: 1_CE_MKIB

Not Financial Aid Eligible


The Marketing certificate programs are designed to train those individuals whose career paths involve the creative techniques of both oral and written sales presentations, advertising, and marketing. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the promotion, marketing research, and advertising planning and strategy. All courses must be completed with a grade of “C” or better.

Program Outcomes

  1. Function effectively in an entrepreneurial, managerial, or entry-level international business position using the skills, tools and principles they have acquired.
  2. Effectively apply the international business principles they have learned to effectively facilitate international business transactions in a variety of settings.

Review Graduation Requirements.

Course Title Units
Required Courses
BUS A118/A118HIntroduction to International Business3
MKTG A100Introduction to Marketing3
MKTG A110Professional Selling3
MKTG A150International Marketing3
or MKTG A150H International Marketing Honors
or CMST A155 Intercultural Communications
Total Units12

Program Sequence

These sequences at Orange Coast College are curriculum maps for students to finish all requirements for the certificate. There may be advisories, prerequisites, or time requirements that students need to consider before following these maps. Students are advised to meet with an Orange Coast College Counselor for alternate sequencing.

Plan of Study Grid
Year 1
Semester 1Units
BUS A118
Introduction to International Business
or Introduction to International Business Honors
3
MKTG A100 Introduction to Marketing 3
MKTG A110 Professional Selling 3
MKTG A150
International Marketing
or International Marketing Honors
or Intercultural Communications
3
 Units12
 Total Units12