Advertising, Certificate of Achievement
Banner Code: 1_CM_MKAD
Control Number: 42976
Not Financial Aid Eligible
The Marketing certificate programs are designed to train those individuals whose career paths involve the creative techniques of both oral and written sales presentations, advertising, and marketing. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the major components of modern advertising and promotion, marketing research, and advertising planning and strategy. All courses must be completed with a grade of “C” or better.
Program Outcome
Function effectively in entry-level advertising business positions using the skills, principles, and tools they have acquired.
Review Graduation Requirements.
Course | Title | Units |
---|---|---|
Required Courses | ||
ART A120/A120H | Beginning Drawing | 3 |
or DMAD A182 | Graphic Design | |
CMST A180 | Introduction to Mass Communications | 3 |
or FILM A150 | History of Radio & Television | |
MKTG A130 | Principles of Advertising | 3 |
Total Units | 9 |
Program Sequence
These sequences at Orange Coast College are curriculum maps for students to finish all requirements for the certificate. There may be advisories, prerequisites, or time requirements that students need to consider before following these maps. Students are advised to meet with an Orange Coast College Counselor for alternate sequencing.
Year 1 | ||
---|---|---|
Semester 1 | Units | |
ART A120 |
Beginning Drawing or Beginning Drawing Honors or Graphic Design |
3 |
CMST A180 or FILM A150 |
Introduction to Mass Communications or History of Radio & Television |
3 |
MKTG A130 | Principles of Advertising | 3 |
Units | 9 | |
Total Units | 9 |