Grading Mode: Standard Letter, Pass/No Pass

A survey of the functions of business activity relative to the distribution of goods and services. Studies include retail and wholesale distribution channels, market functions, policies, promotion, pricing, research, product development, and consumer behavior. Graded or Pass/No Pass option.

Grading Mode: Standard Letter

Studies deal with the operations of an established retail business. Problems of merchandising (buying, pricing, stock control, credit control, public and personnel relations) are considered. Emphasis is placed upon solution of actual retail problems. Graded.

Grading Mode: Standard Letter, Pass/No Pass

Formerly: Internet Marketing – E-Commerce. This course examines digital marketing and electronic commerce - how they are conducted and managed, as well as major opportunities, limitations, issues, and risks. The course also explores electronic commerce strategy, social and mobile marketing, online security, and how to develop an electronic commerce presence in both business-to-consumer (B2C) and business-to-business (B2B) models. Graded or Pass/No Pass option.

Grading Mode: Standard Letter, Pass/No Pass

Formerly: Market Research for Small Business. This course is designed to enable those who are interested in launching their own business to inexpensively research their potential customers and determine the best way to satisfy their customer's needs. Understanding the market and target customer(s) is a critical success factor for any business. Graded or Pass/No Pass option.

Grading Mode: Standard Letter, Pass/No Pass

This course is designed to enable new and existing small business owners with concepts and strategies to market their idea or business using social media and other methods. This course includes understanding basic marketing concepts, leveraging social media, and developing a marketing plan. Graded or Pass/No Pass option.