Academic Catalogs

Marketing, Certificate of Achievement

Banner Code: 2_CN_MARK

Control Number: 21333

Financial Aid Eligible

This program builds upon the Business Fundamentals Certificate of Achievement to prepare students for entry level positions and careers in marketing. The curriculum provides a variety of marketing courses that introduces students to marketing terminology, processes, and approaches including market research, pricing, promotion, social media marketing, and customer service. This certificate is part of a stackable certificate program that also prepares students seeking to earn an Associates in Arts Degree in Marketing.

Program Level Learning Outcomes

Upon completion of the program, students will be able to:

  1. Describe roles and responsibilities related to marketing, sales, and customer service.
  2. Apply practical market research methods used the development of marketing strategies.
  3. Develop marketing plans that include market analysis, market segmentation, pricing, promotion, and customer service.
  4. Apply the use of the Internet and social media for marketing activities.

Potential careers students may enter upon completion are as follows:

  • Entry level marketing analyst
  • Assistant marketing analyst / specialist

Review Graduation Requirements.

Course Title Units
Required Courses
BUS G100Introduction To Business3
BUS G101The Mindset of Business Success3
BUS G139Business Communication3
or BUS G130 Introduction to Business Writing
MGMT G155Customer Service3
MKTG G100Principles Of Marketing3
MKTG G157Finding and Knowing Your Customer1.5
MKTG G167Marketing and Social Media for Entrepreneurs1.5
Total Units18

Recommended Program Sequence

These sequences are general maps for students to finish all requirements for the Certificate. There may be advisories or time requirements that students may want to consider before following these maps. Students are advised to meet with a GWC Counselor for alternate sequencing.

Year 1:

Course Title Units
Semester 1
BUS G100Introduction To Business3
MKTG G100Principles Of Marketing3
MGMT G155Customer Service3
MKTG G140Digital Marketing and Electronic Commerce3
Course Title Units
Semester 2
MKTG G135Retail Management3
Select one of the following:3
BUS G130Introduction to Business Writing3
BUS G139Business Communication3
MGMT G110Elements Of Management3