Academic Catalogs

Marketing, Certificate of Achievement

Banner code: 2_CN_MARK
Control number: 21333
Financial aid: Eligible 

This program provides students with fundamental knowledge of marketing, sales, and customer service and prepares students that are pursuing further studies in the business and marketing disciplines. The curriculum delivers academic and career foundations for marketing and equips students with pertinent communication skills and related concepts, techniques, and technologies.

Program Level Learning Outcomes

Upon completion of this program, students will be able to:

  1. Express how the marketing discipline is focused on the practical application of marketing techniques and proper management of a firm’s marketing resources and activities.
  2. Describe how effective marketing influences the level, timing, and composition of customer demand in a manner that achieves a company’s objectives.
  3. Analyze and leverage market research, marketing strategy, marketing communication techniques, and technology.
  4. Define roles and responsibilities related to marketing, sales, and customer service.
  5. Develop vital skills for effective business writing and communication that are necessary for successful careers in sales and marketing.

Certificate of Achievement Requirements

This certificate goes through the State approval process and requires a minimum of 12 units of coursework in a particular academic or occupational area. The certificate programs normally include only those courses which have a direct bearing upon specialized occupational competency since the objective of earning the career certificate is immediate employment in a specialized area. Upon successful completion of the program and completing the application, the student will receive the certificate and be recognized at the graduation ceremony. In order to earn a Certificate of Achievement all courses that apply to the certificate must be completed with a minimum grade of “C” in each course unless otherwise stated. A minimum of 12 units in residence at GWC is required, and 50 percent of the certificate program must be completed at GWC.

Course Title Units
Required Courses
BUS G100Introduction To Business3
MKTG G100Principles Of Marketing3
MKTG G135Retail Management3
MKTG G140Digital Marketing and Electronic Commerce3
MGMT G155Customer Service3
Elective Courses
Select one of the following:3
BUS G130Introduction To Business Writing3
or BUS G139 Business Communication
MGMT G110Elements Of Management3
Total Units18

Recommended Program Sequence

These sequences are general maps for students to finish all requirements for the Certificate. There may be advisories or time requirements that students may want to consider before following these maps. Students are advised to meet with a GWC Counselor for alternate sequencing.

Year 1:

Course Title Units
Semester 1
BUS G100Introduction To Business3
MKTG G100Principles Of Marketing3
MGMT G155Customer Service3
MKTG G140Digital Marketing and Electronic Commerce3
Units12
Course Title Units
Semester 2
MKTG G135Retail Management3
Select one of the following:3
BUS G130Introduction To Business Writing3
BUS G139Business Communication3
MGMT G110Elements Of Management3
Units6