Marketing, Certificate of Achievement
Banner Code: 2_CN_MARK
Control Number: 21333
Financial Aid Eligible
This program builds upon the Business Fundamentals Certificate of Achievement to prepare students for entry level positions and careers in marketing. The curriculum provides a variety of marketing courses that introduces students to marketing terminology, processes, and approaches including market research, pricing, promotion, social media marketing, and customer service. This certificate is part of a stackable certificate program that also prepares students seeking to earn an Associates in Arts Degree in Marketing.
Program Level Learning Outcomes
Upon completion of the program, students will be able to:
- Describe roles and responsibilities related to marketing, sales, and customer service.
- Apply practical market research methods used the development of marketing strategies.
- Develop marketing plans that include market analysis, market segmentation, pricing, promotion, and customer service.
- Apply the use of the Internet and social media for marketing activities.
Potential careers students may enter upon completion are as follows:
- Entry level marketing analyst
- Assistant marketing analyst / specialist
Review Graduation Requirements.
| Course | Title | Units |
|---|---|---|
| Required Courses | ||
| BUS G100 | Introduction To Business | 3 |
| BUS G101 | The Mindset of Business Success | 3 |
| BUS G139 | Business Communication | 3 |
| or BUS G130 | Introduction to Business Writing | |
| MGMT G155 | Customer Service | 3 |
| MKTG G100 | Principles Of Marketing | 3 |
| MKTG G157 | Finding and Knowing Your Customer | 1.5 |
| MKTG G167 | Marketing and Social Media for Entrepreneurs | 1.5 |
| Total Units | 18 | |
Recommended Program Sequence
These sequences are general maps for students to finish all requirements for the Certificate. There may be advisories or time requirements that students may want to consider before following these maps. Students are advised to meet with a GWC Counselor for alternate sequencing.
Year 1:
| Course | Title | Units |
|---|---|---|
| Semester 1 | ||
| BUS G100 | Introduction To Business | 3 |
| MKTG G100 | Principles Of Marketing | 3 |
| MGMT G155 | Customer Service | 3 |
| MKTG G140 | Digital Marketing and Electronic Commerce | 3 |
| Units | 12 | |
| Course | Title | Units |
|---|---|---|
| Semester 2 | ||
| MKTG G135 | Retail Management | 3 |
| Select one of the following: | 3 | |
| BUS G130 | Introduction to Business Writing | 3 |
| BUS G139 | Business Communication | 3 |
| MGMT G110 | Elements Of Management | 3 |
| Units | 6 | |