Academic Catalogs

Marketing, Associate in Arts Degree

Banner code: 2_AA_MRKET
Control number: 11420
Financial aid: Eligible 

This program provides students with fundamental knowledge of marketing, sales, and customer service and prepares students that are pursuing further studies in the business and marketing disciplines. The curriculum delivers academic and career foundations for marketing and equips students with pertinent communication skills and related concepts, techniques, and technologies.

Program Level Learning Outcomes

Upon completion of this program, students will be able to:

  1. Express how the marketing discipline is focused on the practical application of marketing techniques and proper management of a firm’s marketing resources and activities.
  2. Describe how effective marketing influences the level, timing, and composition of customer demand in a manner that achieves a company’s objectives.
  3. Analyze and leverage market research, marketing strategy, marketing communication techniques, and technology.
  4. Define roles and responsibilities related to marketing, sales, and customer service.
  5. Develop vital skills for effective business writing and communication that are necessary for successful careers in sales and marketing.

Associate Degree Graduation Requirements

(See GWC website for the most up-to-date information on Associate Degree Requirements.)

  1. Completion of General Education Requirements by one of the following methods:
    1. Completion of a minimum of 18 units as listed under Areas A through E, including the Cultural Diversity Requirement.
    2. Completion of a minimum of 39 units of CSU General Education requirements. Students who complete this pattern are also eligible to receive the Certificate of Achievement in CSU General Education Breadth.
    3. Completion of a minimum of 34 (UC) or 37 (CSU) units of Intersegmental General Education Transfer Curriculum (IGETC) requirements. Students who complete this pattern are also eligible to receive the Certificate of Achievement in IGETC.
  2. Completion of a Major or Area of Emphasis—a minimum of 18 units.
  3. Completion of additional elective units to a total of 60 units.
  4. 2.0 overall Grade Point Average at GWC and 2.0 overall Grade Point Average for all colleges attended.
  5. At least 12 units completed at GWC.

Students should consult a GWC counselor in order to select the best pathway to meet their educational goals. For students who intend to transfer, the choice of general education will be specific to both their major and transfer institution.

Course Title Units
Required Courses
BUS G100Introduction To Business3
MKTG G100Principles Of Marketing3
MKTG G135Retail Management3
MKTG G140Digital Marketing and Electronic Commerce3
MGMT G155Customer Service3
Elective Courses
Select one of the following:3
BUS G130Introduction To Business Writing3
or BUS G139 Business Communication
MGMT G110Elements Of Management3
Major Total18
GE Pattern (Local, CSU GE-Breadth, or IGETC)18-39
Total Units60

Recommended Program Sequence

These sequences are general course maps for students to finish all major and general education requirements for two-year completion of degrees, completion of short-term certificates, and/or fulfillment of transfer requirements. However, this may not be an appropriate path for all students.  The two-year sequence is based on English and Math placement and meeting other course prerequisites. Students are advised to meet with a GWC Counselor to review course selections and sequences to ensure that completion of this program will meet a student's transfer and career goals.

Year 1:

Course Title Units
Semester 1
BUS G100Introduction To Business3
MKTG G100Principles Of Marketing3
ENGL G100Freshman Composition ^4
Area E: Lifelong Understanding and Self-Development or Area A: English Language, Area B: Natural Sciences, Area C: Arts & Humanities, Area D: Social & Behavioral Sciences3
Elective coursework for a total of 3 units3
Units16
Course Title Units
Semester 2
MGMT G140Business and Organizational Ethics3
Area C: Arts & Humanities course3
Elective coursework for a total of 3 units3
Select one of the following:3
BUS G130Introduction To Business Writing3
BUS G139Business Communication3
MGMT G110Elements Of Management3
Select one of the following or satisfy Math competency (completion of Algebra 2 in High School with a "C" or better):
MATH G030Intermediate Algebra4
MATH G040Accelerated Elementary and Intermediate Algebra5
MATH G080Pre-Statistics5
If Math competency is satisfied, take Elective coursework for a total of 3 units.3
Units15-17

Year 2:

Course Title Units
Semester 3
MKTG G135Retail Management3
MKTG G140Digital Marketing and Electronic Commerce3
MGMT G155Customer Service3
Area B: Natural Sciences course3
Area D: Social & Behavioral Sciences course3
Units15
Course Title Units
Semester 4
Cultural Diversity requirement #3
Elective coursework to reach a minimum of 60 units9-11
Units12-14
Total minimum units required60