Academic Catalogs

Marketing, Associate in Arts Degree

Banner Code: 2_AA_MRKET

Control Number: 11420

Financial Aid Eligible


This program builds upon the Marketing Certificate of Achievement program to further prepare students for entry-level positions in marketing including sales, social media marketing, and customer service. The curriculum enables students to select from a variety courses to further develop their marketing and management skillsets and career focus. 

Program Level Learning Outcomes

Upon completion of the program, students will be able to:

  1. Apply practical market research methods used in the development of marketing strategies.
  2. Develop marketing plans that include market analysis, market segmentation, pricing, promotion, and customer service.
  3. Apply the use of the Internet and social media for marketing activities.
  4. Practice written and verbal communications that enhance business interactions.

Potential careers students may enter upon completion are as follows:

  • Entry level marketing analyst
  • Marketing analyst / specialist
  • Assistant marketing manager

Review Graduation Requirements and General Education.

Course Title Units
Required Courses
BUS G100Introduction To Business3
BUS G101The Mindset of Business Success3
BUS G130Introduction to Business Writing3
or BUS G139 Business Communication
MKTG G100Principles Of Marketing3
MGMT G155Customer Service3
MKTG G157Finding and Knowing Your Customer1.5
MKTG G167Marketing and Social Media for Entrepreneurs1.5
Electives
Select two of the following:6-7
CS G130Survey Of Computer Science/Information Technology4
DART G150Digital Image Editing I: Beginning Photoshop3
MGMT G110Elements Of Management3
MGMT G152Starting a Business - Entrepreneurial Small Business3
MKTG G135Retail Management3
MKTG G140Digital Marketing and Electronic Commerce3
Major Total24-25
GE Pattern (CSU GE-Breadth or IGETC)18-39
Total Units60

Recommended Program Sequence

These sequences are general course maps for students to finish all major and general education requirements for two-year completion of degrees, completion of short-term certificates, and/or fulfillment of transfer requirements. However, this may not be an appropriate path for all students.  The two-year sequence is based on English and Math placement and meeting other course prerequisites. Students are advised to meet with a GWC Counselor to review course selections and sequences to ensure that completion of this program will meet a student's transfer and career goals.

Year 1:

Course Title Units
Semester 1
BUS G100Introduction To Business3
BUS G101The Mindset of Business Success3
BUS G139Business Communication3
or BUS G130 Introduction to Business Writing
ENGL G100Freshman Composition ^4
Area E: Lifelong Understanding and Self-Development or Area A: English Language, Area B: Natural Sciences, Area C: Arts & Humanities, Area D: Social & Behavioral Sciences3
Elective coursework for a total of 3 units3
Units19
Course Title Units
Semester 2
MKTG G100Principles Of Marketing3
MKTG G157Finding and Knowing Your Customer1.5
MKTG G167Marketing and Social Media for Entrepreneurs1.5
MGMT G155Customer Service3
Area C: Arts & Humanities course3
Elective coursework for a total of 3 units3
Select one of the following or satisfy Math competency (completion of Algebra 2 in High School with a "C" or better):
MATH G030Intermediate Algebra4
MATH G040Accelerated Elementary and Intermediate Algebra5
MATH G080Pre-Statistics5
If Math competency is satisfied, take Elective coursework for a total of 3 units.3
Units15-17

Year 2:

Course Title Units
Semester 3
Area B: Natural Sciences course3
Area D: Social & Behavioral Sciences course3
Select one of the following:3-4
CS G130Survey Of Computer Science/Information Technology4
DART G150Digital Image Editing I: Beginning Photoshop3
MGMT G110Elements Of Management3
MGMT G152Starting a Business - Entrepreneurial Small Business3
MKTG G135Retail Management3
MKTG G140Digital Marketing and Electronic Commerce3
Units9-10
Course Title Units
Semester 4
Cultural Diversity requirement #3
Elective coursework to reach a minimum of 60 units9-11
Select one NOT already taken above:3-4
CS G130Survey Of Computer Science/Information Technology4
DART G150Digital Image Editing I: Beginning Photoshop3
MGMT G110Elements Of Management3
MGMT G152Starting a Business - Entrepreneurial Small Business3
MKTG G135Retail Management3
MKTG G140Digital Marketing and Electronic Commerce3
Units15-18
Total minimum units required60
#

Cultural Diversity requirement list of approved courses

^

Program sequence may not be recommended for students who self-place into ENGL G100S. Students should see a Counselor for appropriate advisement.