This program builds upon the Business Fundamentals Certificate of Achievement to prepare students for entry level positions and careers in marketing. The curriculum provides a variety of marketing courses that introduces students to marketing terminology, processes, and approaches including market research, pricing, promotion, social media marketing, and customer service. This certificate is part of a stackable certificate program that also prepares students seeking to earn an Associates in Arts Degree in Marketing.

Program Learning Outcomes

1. Describe roles and responsibilities related to marketing, sales, and customer service.
2. Apply practical market research methods used the development of marketing strategies.
3. Develop marketing plans that include market analysis, market segmentation, pricing, promotion, and customer service.
4. Apply the use of the Internet and social media for marketing activities.

Potential careers students may enter upon completion are as follows:

• Entry level marketing analyst
• Assistant marketing analyst / specialist

Review Graduation Requirements and Program Maps.

Course List Units

Course	Title	Units
Required Courses
BUS G100	Introduction To Business	3
BUS G101	The Mindset of Business Success	3
BUS G139	Business Communication	3
or BUS G130	Introduction to Business Writing
MGMT G155	Customer Service	3
MKTG G100	Principles Of Marketing	3
MKTG G157	Finding and Knowing Your Customer	1.5
MKTG G167	Marketing and Social Media for Entrepreneurs	1.5
Total Units		18