Academic Catalogs

Marketing, Associate of Science Degree

Banner Code: 3_AS_MKT

Control Number: 23047

Financial Aid Eligible

The Marketing degree program is designed to train those individuals whose career paths involve market research, product design and development, customer relations, pricing, promotion and selling, and distribution. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the major components of modern advertising and promotion, marketing research, and advertising planning and strategy. 

Program Level Student Learning Outcomes

Upon completion of this program, students will be able to:

  1. Develop and exhibit high standards of professional practice, demonstrating awareness of ethical and social responsibilities in today’s multicultural, team-oriented, rapidly-changing global environment. 
  2. Analyze and recommend effective business decisions/solutions using a systematic, evaluative, and data-driven approach. 
  3. Effectively communicate solutions to business problems using appropriate business terms and strategies. 
  4. Formulate strategies that embrace diversity within organizations and create inclusive organizational cultures. 

Review Graduation Requirements and General Education

Course Title Units
Required Core
Complete the following:
BUS C100Introduction to Business3
BUS C110Business Law/Legal Environment of Business3
BUS C150Introduction to Marketing3
MGMT C100Principles of Management3
Complete 9-13 units of the following:9-13
Introduction to Project Management
Introduction to International Business
Personal Finance
Business Communication
Introduction to Entrepreneurship
Work Based Learning
Work Based Learning
Work Based Learning
Work Based Learning
Information Systems, Programming, and Database Management
Introduction to Mass Communications
Supply Chain Management Fundamentals
Units Required for Major21-25
Local General Education, CSU General Education, or IGETC patternVaries
Electives to satisfy unit requirementsVaries
Total Units60