The Marketing degree program is designed to train those individuals whose career paths involve market research, product design and development, customer relations, pricing, promotion and selling, and distribution. Courses emphasize the tools used by marketers, the environmental forces affecting the marketing process, sales communication skills, the major components of modern advertising and promotion, marketing research, and advertising planning and strategy. 

Program Level Student Learning Outcomes

Upon completion of this program, students will be able to:

1. Develop and exhibit high standards of professional practice, demonstrating awareness of ethical and social responsibilities in today’s multicultural, team-oriented, rapidly-changing global environment. 
2. Analyze and recommend effective business decisions/solutions using a systematic, evaluative, and data-driven approach. 
3. Effectively communicate solutions to business problems using appropriate business terms and strategies. 
4. Formulate strategies that embrace diversity within organizations and create inclusive organizational cultures. 

Review Graduation Requirements and General Education. 

Course List Units

Course	Title	Units
Required Core
Complete the following:
BUS C100	Introduction to Business	3
BUS C110	Business Law/Legal Environment of Business	3
BUS C150	Introduction to Marketing	3
MGMT C100	Principles of Management	3
Electives
Complete 9-13 units of the following:		9-13
BUS C101	Introduction to Project Management
BUS C118	Introduction to International Business
BUS C120	Personal Finance
BUS C139	Business Communication
BUS C141	Introduction to Entrepreneurship
BUS C281	Work Based Learning
or BUS C282	Work Based Learning
or BUS C283	Work Based Learning
or BUS C284	Work Based Learning
CIS C111	Information Systems, Programming, and Database Management
MCOM C100	Introduction to Mass Communications
MGMT C171	Supply Chain Management Fundamentals
Units Required for Major		21-25
Local General Education, CSU General Education, or IGETC pattern		Varies
Electives to satisfy unit requirements		Varies
Total Units		60