Marketing, Associate of Science Degree
Banner Code: 3_AS_BUSM
Control Number: 23047
Financial Aid Eligible
The program consists of various concentrations that will prepare an individual to have an understanding of business practices and provides students with the opportunity to select specific courses to meet their professional or personal business goals. These concentrations will provide entry-level professionals with knowledge and skills to work in a variety of business environments.
Program Level Student Learning Outcomes
Upon completion of this program, students will be able to:
- Effectively communicate solutions to business problems, using appropriate language and tools and demonstrating understanding of business terms and concepts.
- Develop and exhibit high standards of professional practice, demonstrating awareness of ethical and social responsibilities in today’s multicultural, team-oriented, rapidly-changing global environment.
- Analyze and recommend effective business decisions/solutions using a systematic, evaluative, and information based approach.
Associate Degree Requirements
Complete at least 60 units of acceptable college work with a minimum of 12 units completed in residence at Coastline. Earn an overall grade point average of 2.0 or higher from all colleges attended and a 2.0 or higher grade point average at Coastline.
*Students must be in good academic standing (not on probation and/or disqualification) during the semester graduation is petitioned.
Program of Study
Complete the required courses in one of the programs as detailed In the Requirements for the Major section of this catalog. All coursework must be completed with a grade of C or higher.
Complete one of the three General Education options below (visit the General Education page for details):
Option 1 — AA/AS Local Degree GE: designed for students pursuing an Associate degree and who may or may not be planning to transfer to a four-year university. The degree is transferable to many colleges and universities.
Option 2—CSU GE Breadth: designed for students who are planning to transfer to a university in the CSU system. It may also be appropriate for transfer to some independent colleges and universities.
Option 3—IGETC: designed for students who are planning to transfer to a university in the CSU or UC system. It also may be appropriate for transfer to some independent colleges and universities.
Global and Multicultural Studies Requirement
Complete at least 2.5 units from any Global and Multicultural Studies courses. See what courses fulfill the Global and Multicultural Studies Requirement.
|Complete the following:|
|BUS C100||Introduction to Business||3|
|BUS C110||Business Law/Legal Environment of Business||3|
|BUS C150||Introduction to Marketing||3|
|MS C100||Principles of Management||3|
|Complete 9-10 units of the following:||9-10|
|E-Commerce: Strategic Thinking and Management|
|Entrepreneurial Marketing and Operations|
|Information Systems, Programming, and Database Management|
|Introduction to Mass Communications|
|Work Based Learning|
or BUS C284
|Work Based Learning|
|Units Required for Major||21-22|
|Local General Education, CSU General Education, or IGETC pattern||Varies|
|Electives to satisfy unit requirements||Varies|