Course Description

Study of the operations of an established E-Commerce retail business. Concepts of merchandising include buying, pricing, stock control, credit, credit control, omnichannel strategies, logistics, layout, customer service, marketing, and analytical software. Emphasis is on the creation and management of an E-Commerce store. Enrollment Limitation: MKTG A200; students who complete FASH A210 may not enroll in or receive credit for MKTG A200.