Course Outline of Record

Item	Value
Curriculum Committee Approval Date	10/18/2016
Top Code	050640 - Small Business and Entrepreneurship
Units	1.5 Total Units
Hours	27 Total Hours (Lecture Hours 27)
Total Outside of Class Hours	0
Course Credit Status	Credit: Degree Applicable (D)
Material Fee	No
Basic Skills	Not Basic Skills (N)
Repeatable	No
Grading Policy	Standard Letter (S),  Pass/No Pass (B)

Course Description

This course is designed to enable new and existing small business owners with concepts and strategies to market their business or product idea using social media. This course includes understanding basic marketing concepts, leveraging social media, and developing a marketing plan. Transfer Credit: CSU.

Course Level Student Learning Outcome(s)

1. Course Outcomes
2. Describe the advantages and disadvantages of various marketing strategies used for small business.
3. Identify social media methods and trends used for small business marketing.
4. Develop a small business marketing plan including a social media strategy.

Course Objectives

• 1. Describe the advantages and disadvantages of various marketing strategies used for small business.
• 2. Identify social media methods and trends used for small business marketing.
• 3. Develop a small-business marketing plan including a social media strategy.
• 4. Launch a social media marketing campaign using tools/platforms such as Facebook, Instagram, Twitter, and/or WordPress.

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Lecture Content

Entrepreneurial Marketing Overview The Marketing Process Understanding the customer Marketing research Social Media - changing the game The marketing mix Understanding Customers and Competitors Defining the target customer Customer influencers Customer segmentation Competitor analysis SWOT Analysis Messaging and Value Propositions Building and Sustaining the Entrepreneurial Brand Importance and characteristics of a brand Branding strategies Brand value Promoting the brand internally externally Social Media Basics and Guides Definitions Trends SEO Website for new businesses Online communities Blogs Social networking Social Media Strategies Getting audiences Content development and distribution Engaging online communities Mobile device The Marketing Plan Differences from Business Plans Plan Objectives Plan Components Implementation of Social Media Plan How to setup and manage various Social Media marketing tools/platforms such as: Facebook Instagram Twitter WordPress

Method(s) of Instruction

• Lecture (02)
• DE Live Online Lecture (02S)
• DE Online Lecture (02X)

Instructional Techniques

Lecture, presentation material/slides Reading assignments from handouts, online resources, and text book Project activities

Reading Assignments

Reading assignments Online resources

Writing Assignments

Marketing Plan Development and Presentation Preparation

Out-of-class Assignments

Online research Weekly reading

Demonstration of Critical Thinking

Ability to understand advantages and disadvantages of various marketing methods and developing a strategy suitable for a small business of their choice.

Required Writing, Problem Solving, Skills Demonstration

Marketing plan and presentation development.

Eligible Disciplines

Business: Masters degree in business, business management, business administration, accountancy, finance, marketing, or business education OR bachelors degree in any of the above AND masters degree in economics, personnel management, public administration, or Juris Doctorate (J.D.) or Legum Baccalaureus (LL.B.) degree OR bachelors degree in economics with a business emphasis AND masters degree in personnel management, public administration, or J.D. or LL.B. degree OR the equivalent. Masters degree required. Marketing: Masters degree in business administration, business management, business education, marketing, advertising, or finance OR bachelors degree in any of the above AND masters degree in economics, accountancy, taxation, or law OR the equivalent. Masters degree required. Small business development (entrepreneurship): Any bachelors degree and two years of professional experience, or any associate degree and six years of professional experience.

Textbooks Resources

1. Required Crane, Frederick. Marketing for Entrepreneurs, 2 ed. Sage, 2014 2. Required Barry, Jim. Social Content Marketing for Entrepreneurs, ed. Business Expert Press, 2015