Academic Catalogs

HTT A275: Event Fund-Raising and Sponsorship

Course Outline of Record
Item Value
Curriculum Committee Approval Date 03/13/2019
Top Code 130700 - Hospitality
Units 1 Total Units 
Hours 18 Total Hours (Lecture Hours 18)
Total Outside of Class Hours 0
Course Credit Status Credit: Degree Applicable (D)
Material Fee No
Basic Skills Not Basic Skills (N)
Repeatable No
Grading Policy Standard Letter (S), 
  • Pass/No Pass (B)

Course Description

Provides a comprehensive plan for identifying, evaluating, soliciting, selling, managing, and coordinating long-term fund-raising and/or sponsorship deals. Develop skills to manage events and work successfully as a staff professional or volunteer. Transfer Credit: CSU.

Course Level Student Learning Outcome(s)

  1. Develop strategies for successful fund raising events.

Course Objectives

  • 1. Identify appropriate fund raising events for your organization
  • 2. Recruit, orient, train, and reward volunteers
  • 3. Develop events such as silent auctions, raffles
  • 4. Demonstrate compliance with all tax regulations
  • 5. Increase financial yield from existing fund raising events
  • 6. Conduct a comprehensive needs assessment and feasibility study
  • 7. Develop a business plan
  • 8. Develop an effective and realistic financial plan for increasing sponsorship revenue
  • 9. Create sponsorship agreements
  • 10. Develop a system for monitoring and improving sponsorship services

Lecture Content

Forecasting/Needs assessment Potential income Expenses Market focus/potential volume Sponsorship/fund-raising options Financial Considerations Budget Account classifications Proposals Payables/receivables Contracts/agreements/leases Legal consultation Monitoring systems Record keeping requirements tate  Local  Federal Employment  Laws/regulations/taxes/licensing Identify necessary requirements/mandates Local, state, federal tax laws Sponsorship solicitation Liabilities Accountability/timing/outsourcing Proposals/agreements Negotiation techniques/strategies Presentation/in-person/written Implementation/follow-up/liability Fund-raising Events Silent auctions Raffles Sponsorship Perspective sponsors Proposals Agreements

Method(s) of Instruction

  • Lecture (02)
  • DE Online Lecture (02X)

Instructional Techniques

Lecture, handouts, group participation, video demonstration and discussion, student research and projects, industry involvement, computers, and simulations.

Reading Assignments

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Writing Assignments

All quizzes and examinations will be at least 75% comprehensive responses. Problem solving exercises will include written comprehensive responses. Cognitive responses to classroom lecture/demonstration/discussion will be required. Proficiency demonstrations of applied skills demonstrating evaluation and critique techniques.

Out-of-class Assignments

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Demonstration of Critical Thinking

The student must participate in class discussions.  In addition, complete assignments and a mastery quiz.  Students will receive a grade by successfully completing the course requirements.  Students must participate in an industry-based project.

Required Writing, Problem Solving, Skills Demonstration

1. All quizzes and examinations will be at least 75% comprehensive responses. 2.    Problem solving exercises will include written comprehensive responses. 3.    Cognitive responses to classroom lecture/demonstration/discussion will be required. 4.    Proficiency demonstrations of applied skills demonstrating evaluation and critique techniques.

Textbooks Resources

1. Required Levy, Reynolds. Yours for the Asking: An Indispensable Guide to Fundraising and Management, ed. Philadelphia: Wiley, 2008