HTT A275: Event Fund-Raising and Sponsorship
Item | Value |
---|---|
Curriculum Committee Approval Date | 03/13/2019 |
Top Code | 130700 - Hospitality |
Units | 1 Total Units |
Hours | 18 Total Hours (Lecture Hours 18) |
Total Outside of Class Hours | 0 |
Course Credit Status | Credit: Degree Applicable (D) |
Material Fee | No |
Basic Skills | Not Basic Skills (N) |
Repeatable | No |
Grading Policy | Standard Letter (S),
|
Course Description
Provides a comprehensive plan for identifying, evaluating, soliciting, selling, managing, and coordinating long-term fund-raising and/or sponsorship deals. Develop skills to manage events and work successfully as a staff professional or volunteer. Transfer Credit: CSU.
Course Level Student Learning Outcome(s)
- Develop strategies for successful fund raising events.
Course Objectives
- 1. Identify appropriate fund raising events for your organization
- 2. Recruit, orient, train, and reward volunteers
- 3. Develop events such as silent auctions, raffles
- 4. Demonstrate compliance with all tax regulations
- 5. Increase financial yield from existing fund raising events
- 6. Conduct a comprehensive needs assessment and feasibility study
- 7. Develop a business plan
- 8. Develop an effective and realistic financial plan for increasing sponsorship revenue
- 9. Create sponsorship agreements
- 10. Develop a system for monitoring and improving sponsorship services
Lecture Content
Forecasting/Needs assessment Potential income Expenses Market focus/potential volume Sponsorship/fund-raising options Financial Considerations Budget Account classifications Proposals Payables/receivables Contracts/agreements/leases Legal consultation Monitoring systems Record keeping requirements tate Local Federal Employment Laws/regulations/taxes/licensing Identify necessary requirements/mandates Local, state, federal tax laws Sponsorship solicitation Liabilities Accountability/timing/outsourcing Proposals/agreements Negotiation techniques/strategies Presentation/in-person/written Implementation/follow-up/liability Fund-raising Events Silent auctions Raffles Sponsorship Perspective sponsors Proposals Agreements
Method(s) of Instruction
- Lecture (02)
- DE Online Lecture (02X)
Instructional Techniques
Lecture, handouts, group participation, video demonstration and discussion, student research and projects, industry involvement, computers, and simulations.
Reading Assignments
.
Writing Assignments
All quizzes and examinations will be at least 75% comprehensive responses. Problem solving exercises will include written comprehensive responses. Cognitive responses to classroom lecture/demonstration/discussion will be required. Proficiency demonstrations of applied skills demonstrating evaluation and critique techniques.
Out-of-class Assignments
.
Demonstration of Critical Thinking
The student must participate in class discussions. In addition, complete assignments and a mastery quiz. Students will receive a grade by successfully completing the course requirements. Students must participate in an industry-based project.
Required Writing, Problem Solving, Skills Demonstration
1. All quizzes and examinations will be at least 75% comprehensive responses. 2. Problem solving exercises will include written comprehensive responses. 3. Cognitive responses to classroom lecture/demonstration/discussion will be required. 4. Proficiency demonstrations of applied skills demonstrating evaluation and critique techniques.
Textbooks Resources
1. Required Levy, Reynolds. Yours for the Asking: An Indispensable Guide to Fundraising and Management, ed. Philadelphia: Wiley, 2008