Course Outline of Record

Item	Value
Curriculum Committee Approval Date	10/07/2020
Top Code	130700 - Hospitality
Units	3 Total Units
Hours	54 Total Hours (Lecture Hours 54)
Total Outside of Class Hours	0
Course Credit Status	Credit: Degree Applicable (D)
Material Fee	No
Basic Skills	Not Basic Skills (N)
Repeatable	No
Grading Policy	Standard Letter (S),  Pass/No Pass (B)

Course Description

This course covers the practical skills necessary to launch, operate, and grow a successful hospitality service business. Focus is placed on how to develop a business plan, a marketing plan, a sales strategy, manage finances and understand business accounting basics, conduct market and competitive industry research, as a small profit- making business. Transfer Credit: CSU.

Course Level Student Learning Outcome(s)

1. At the end of the course, students will be able to set the foundation to start a hospitality service business with the necessary knowledge in specific areas including market research, business structures, financial structures and business accounting tools, marketing, pricing, internal records, external records, risk assessment and ethics.
2. Develop a business plan as it pertains to their niche in the hospitality, travel, business or service industry of their choice.

Course Objectives

• 1. Define the five forces that drive profitability.
• 2. Apply the best practices of successful companies in Hospitality, Travel and Business Management.
• 3. Develop an effective marketing strategy for new clients and existing accounts.
• 4. Identify sources of financing.
• 5. Perform competitive industry and market research.
• 6. Distinguish skills necessary to avoid cash flow problems that are the downfall of many profitable businesses.
• 7. Utilize break-even and bottom-up analysis to make important decisions.
• 8. Describe start-up capital resources.
• 9. Outline business structure using code of ethics.
• 10. Analyze risk assessment strategies and techniques.
• 11. Identify the characteristics of an entrepreneur.
• 12. Develop effective business vision and mission statements.
• 13. Understand and utilize business accounting basics and accounting tools.
• 14. Establish a team of leaders and qualified employees.
• 15. Select and register for an ideal business structure and apply for the appropriate licenses and insurances.
• 16. Perform accurate business records, hiring procedures and operation protocol.

---

Lecture Content

Forecasting Potential income Expenses Market focus/potential volume Financial Considerations Budget Account classifications Proposals Cash flow Payables/receivables Contracts/agreements/leases Legal consultation Monitoring systems Pricing Considerations for a Service Based Business Record keeping requirements State  Local  Federal Employment  Accounting procedures Software applications/consultation/outsourcing  Efficient strategies Act in accordance with GAAP Laws/regulations/taxes/licensing Identify necessary requirements/mandates Local, state, federal Accountability/timing/outsourcing Proposals/agreements Negotiation techniques/strategies Presentation/in-person/written Implementation/follow-up/liability Risk Assessment Personnel conduct Insurance Security Ethical practices Written standards Communication Training Decision making Entrepreneurship Characteristics Successful Business Characteristics and Models Best Business Practices Business Plans and Proposals Hospitality, Travel, Business Companies & Services Day to Day Tasks and Realities of Owning Your Own Business Business Plan Market Research and Competitive Analysis Driving Profitability Marketing Plan Elements and Analysis ROI Return on Investement Marketing to Potential Clients Marketing Tools Marketing Costs Business Structures Business Licenses and Insurances How to Maintain a Successful Business Long Term How to Grow Your Business to the Next Level Identifying Niche Services, Creating Business Mission and Vision Statements. Hiring the Right Team and Consultants for Success

Method(s) of Instruction

• Lecture (02)
• DE Online Lecture (02X)

Instructional Techniques

Lecture, handouts, group participation, video demonstration and discussion, student research and projects, industry involvement, computers, and simulations

Reading Assignments

Students are expected to engage in a minimum of six hours in out-of-class activities to enhance their learning, weekly. This can include, one or more of the following: Read assigned chapters prior to class arrival. Read assigned modules prior to class arrival. Read posted hospitality articles in Canvas. Read posted discussion topic, research and participate in the argument. Research journal topics.

Writing Assignments

Students are expected to engage in a minimum of six hours in out-of-class activities to enhance their learning, weekly. This can include, one or more of the following: Problem solving exercises will include written comprehensive responses. Cognitive responses to classroom lecture/demonstration/online discussion will be required. Proficiency demonstrations of applied skills demonstrating evaluation and critique techniques. D. Journal of observations and experiences. Present a professional portfolio journaling learning outcomes.

Out-of-class Assignments

Students are expected to engage in a minimum of six hours in out-of-class activities to enhance their learning, weekly. This can include, one or more of the following: All quizzes and examinations will be at least 75% comprehensive responses. Weekly problem solving exercises will include written and oral comprehensive responses. Cognitive responses to classroom lecture and demonstration will be required. Proficiency demonstration of applied skills demonstrating evaluation and critiques techniques.

Demonstration of Critical Thinking

Initial writing assignments will include a short essay to assess general country knowledge. Access and develop travel plans based on industry knowledge, including and all courses taken at OCC or other public or private institution relating to the travel industry. Interactive computer demonstration of Power Point presentation skills. Examinations consisting of fill-in, multiple choice and short essay. Worksheets completed from information in the text, computer software, lectures and video presentations. Participation in role playing, class discussion and other interactive classroom work. Participate in an industry-based project.

Required Writing, Problem Solving, Skills Demonstration

All quizzes and examinations will be at least 75% comprehensive responses. Problem solving exercises will include written comprehensive responses. Cognitive responses to classroom lecture/demonstration/discussion will be required. Proficiency demonstrations of applied skills demonstrating evaluation and critique techniques.

Eligible Disciplines

Business: Masters degree in business, business management, business administration, accountancy, finance, marketing, or business education OR bachelors degree in any of the above AND masters degree in economics, personnel management, public administration, or Juris Doctorate (J.D.) or Legum Baccalaureus (LL.B.) degree OR bachelors degree in economics with a business emphasis AND masters degree in personnel management, public administration, or J.D. or LL.B. degree OR the equivalent. Masters degree required. Small business development (entrepreneurship): Any bachelors degree and two years of professional experience, or any associate degree and six years of professional experience.

Textbooks Resources

1. Required Maister, D. H.. Managing the Professional Service Firm, latest ed. Simon & Schuster, 2017 2. Required Gensler, A., Lindenmayer, M.. Arts Principles: 50 years of hard-learned lessons in building a world-class professional services firm, latest ed. Wilson Lafferty, 2015