Academic Catalogs

FILM A106: Introduction to Media Writing

Course Outline of Record
Item Value
Curriculum Committee Approval Date 12/02/2020
Top Code 061220 - Film Production
Units 3 Total Units 
Hours 54 Total Hours (Lecture Hours 54)
Total Outside of Class Hours 0
Course Credit Status Credit: Degree Applicable (D)
Material Fee No
Basic Skills Not Basic Skills (N)
Repeatable No
Grading Policy Standard Letter (S)

Course Description

Basic introductory course in writing for the film and electronic media. Emphasis on preparing scripts in proper formats, including fundamental technical, conceptual and stylistic issues related to writing fiction and non-fiction scripts for informational and entertainment purposes in film and electronic media. Includes a writing evaluation component as a significant part of the course requirement. Transfer Credit: CSU.

Course Level Student Learning Outcome(s)

  1. Develop a script for a short-form project by crafting a concise and engaging narrative that effectively communicates the intended message or story within a limited timeframe.
  2. Research and critically evaluate produced script scenes by examining their content and style, assessing how effectively they convey the intended narrative, tone, and emotional impact.
  3. Demonstrate an understanding of elements involved with writing for broadcast, multi-media, and new media platforms.

Course Objectives

  • 1. Analyze and evaluate the mechanics of clear and concise writing.
  • 2. Differentiate the technical and aesthetic issues related to writing for the film and electronic media.
  • 3. Demonstrate an understanding of the fundamental principles of narrative fiction screenwriting.
  • 4. Compose writing for a variety of script formats, including commercial, PSA, webisode, short film, news feature or mini-doc.
  • 5. Demonstrate the ability to collect research, evaluate and construct a treatment for commercial, PSA, webisode, short film, news feature or mini-doc.
  • 6. Analyze, evaluate and critique the written work of others as well as the students own work.

Lecture Content

A.  Introduction to the writer    1.  The role of scriptwriter    2.  How to write visual B.  Introduction to content for the various media    1.  Commercials (:30, :60, :90 sec)    2.  Public Service Annoucements     3.  Corporate productions    4.  Interviews    5.  Documentaries    6.  Web sites    7.  Fictional narratives (film, half-hour TV comedy, one-hour TV drama) C.  Writing regardless of medium or format        1.  Clarity    2.  Economy    3.  Grammar    4.  Style D.  Fundamentals of dramatic structure, including conflict    1.  Three act structure - for film and television    2.  Other structures for narrative   E.  Fundamentals of character creation F.  Fundamentals of dialogue writingG.  Issues specific to writing    1.  For radio (writing for the ear)    2.  Film and television (writing for the eye)    3.  Multimedia (writing for the ear, the eye, and interactivity) H.  Script formats    1.  Movies/Film    2.  Television - sitcom    3.  Two-column video    4.  Radio I.  Process and methodology of script writing    1.  the o utline    2.  treatments    3.  presentation J.  Project analysis     1.  The breakdown    2.  The budget    3.  Production schedule    4.  Production needs K.  Writing for New Media    1.  Mobile media    2.  Interactive Entertainment    3.  Interactive Communication L.  The Creative Process Applied (7 steps)    1.  Define the problem    2.  Define the audience    3.  Define the objective    4.  Define the strategy    5.  Define the content    6.  Define the medium    7.  Creation of the concept   M.  The Script Development    1.  Research    2.  Interviews    3.  Locations    4.  Brainstorming    5.  Concept

Method(s) of Instruction

  • Lecture (02)

Instructional Techniques

Writing assignments Oral presentations (pitches, e.g.) Oral critiques by peers and instructor Written critiques by instructor Quizzes and/or exam(s)

Reading Assignments

Read a newspaper articles, journal or magazine, and be able to discuss and critique the content. Research a film critic and write a report summary about them.  Students will need to spend 1 to 2 hours per week on course reading.

Writing Assignments

To write a :15 second, :30 second, and :60 second Public Service Announcement script for production. To write a :30 second Commercial/Advertisement for a product, brand or other for production. To write a trailer for a movie or television concept. To write a feature news story intended for production.  To write a press release for a movie, television, or entertainment concept. Write a short outline or script for a social media blog entry. Write a treatment for a television, movie, news show or talk show concept.  Students will need to spend 3 to 5 hours per week on written assignments.

Out-of-class Assignments

Screen a new release film and then write a critical review Prepare and write a list of 20 questions for a feature interview. Research film critics. Research interview subjects. Students will need to spend 1 to 2 hours per week on out of class assignments.

Demonstration of Critical Thinking

Critical thinking skills will be evaluated on the quality of students written responses to published works and on their participation during in-class text analyses and workshops.

Required Writing, Problem Solving, Skills Demonstration

Student writing skills will be evaluated on the quality and effort put into their drafts and revisions of original writing, fiction, non-fiction and dramatic ideas, as well as on their in-class writings, oral presentations, projects and written responses to published works, peer review sessions and overall participation.

Eligible Disciplines

Media production (also see broadcasting technology): Any bachelors degree and two years of professional experience, or any associate degree and six years of professional experience.

Textbooks Resources

1. Required Friedmann, Anthony . Writing For Visual Media , 4th ed. Burlington, Massachussetts: Focal Press, 2014 2. Required Hilliard, Robert L. . Writing for Television, Radio, and New Media, 11th ed. Boston, MA: Wadsworth, 2015 Rationale: most recent edition.  In print and available as etext. 3. Required Musburger, Robert B.. An Introduction to Writing for Electronic Media, 4th ed. Burlington, Massachussetts: Focal Press, 2013