Course Description

This course introduces essential design principles, visual hierarchy, typography, and the creative process, focusing on project development and presentation techniques. Students will refine skills in applying color, imagery, and basic copyright understanding while exploring the integration of design elements like proximity, contrast, repetition, and balance. Through hands-on projects using industry-standard software, students analyze project requirements, demonstrate tool proficiency, and build a digital portfolio aligned with professional standards. The course emphasizes preparing students for entry-level digital media roles by enhancing technical skills, visual communication, and workflow management. C-ID: DMGR 110 X.