Course Description

Formerly: Typography II. Typography and Branding explores the intersection of typography and branding through designing custom typefaces and developing brand identities. Students will learn vector-drawing techniques, including the Pen Tool, and create custom typefaces using industry-specific software. They will apply these typefaces in hypothetical brand identities and design comprehensive brand guidelines that reflect the chosen brand’s tone and style. By the end of the course, students will produce professional, portfolio-ready projects that showcase their custom typefaces and brand assets.