Course Outline of Record

Item	Value
Curriculum Committee Approval Date	05/07/2019
Top Code	050100 - Business and Commerce, General
Units	3 Total Units
Hours	54 Total Hours (Lecture Hours 54)
Total Outside of Class Hours	0
Course Credit Status	Credit: Degree Applicable (D)
Material Fee	Yes
Basic Skills	Not Basic Skills (N)
Repeatable	No
Grading Policy	Standard Letter (S)
Local General Education (GE)	GWC Lifelong Understanding (GE)
California State University General Education Breadth (CSU GE-Breadth)	CSU D Soc Politic Econ Inst (D)

Course Description

This course provides a multi-disciplinary examination of how culture, society, economic systems, political and legal systems, financial institutions, and human behavior interact to affect a business organization’s policies and practices within the U.S. and global society. Students will learn about factors that impact the primary areas of business and affect the ability of a business to achieve its organizational goals. Such factors include organizational structure and design, leadership, human resource management, organized labor practices, marketing, consumer behavior, organizational communication, technology, entrepreneurship, legal affairs, accounting, financial practices, and stocks and securities markets. Transfer Credit: CSU; UC. C-ID: BUS 110. C-ID: BUS 110.

Course Level Student Learning Outcome(s)

1. Course Outcomes
2. Interpret the meaning of key terms used in business.
3. Explain what is involved in starting, owning, and managing a business.
4. Discuss ethical and socially responsible business decisions in the workplace.
5. Describe economic, global, political, legal, financial, socio-demographic, and other environmental conditions that affect business operations.

Course Objectives

• 1. Recognize the basic construct of business in the United States.
• 2. Compare and contrast the advantages/disadvantages in each form of business ownership.
• 3. Compare and contrast the primary economic systems.
• 4. Identify how business operates in an international/global environment including legal, social, cultural, and interdependence and integrated financial markets.
• 5. Define and describe the key management functions of planning, organizing, leading, and controlling.
• 6. Identify current production operations processes. Address sustainability.
• 7. Identify the marketing mix and key tools, terms and strategies related to each element.
• 8. Describe and identify how technology impacts all the primary functions of business.
• 9. Explain the importance of finance to the operations of business, the various types of financing, and the process of internal and external financing and controls.
• 10. Identify securities markets including investment options, mechanisms of investing, and how to conduct basic analysis of business financial information.

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Lecture Content

Foundations of American business The Private Enterprise System  History of Business Forms of Business Enterprise From Transaction Management to Relationship Management  Managing the Technology Revolution  Developing and Sustaining a World-class Work Force  Managing Ethics and Social Responsibility  Ethical and Social Responsibilities of Business Achieving Business Success by Demonstrating Ethical Behavior and Social Responsibility Shaping Organizational Ethics Controlling Business Behavior through Governmental Regulations Ethics and Social Responsibility in the Global Marketplace  Economic Foundations Challenges Facing Global and Domestic Business Competing in the Global Market Place  Why Nations Trade  Measuring Trade  Going Global  Reducing Barriers to International Trade  International Organization Structures  Options for Organizing Small and Large Businesses  Contributions of Small Business to the Economy  Advantages and Disadvantages of Small Business  Starting Your Own Business  Categories of Entrepreneurs  Characteristics of Entrepreneurs  Starting a New Venture  Strategies for Business Success in the Relationship Era  The Need for Vision  Strategic Planning Process  Management, Leadership, and the Internal Organization  Definition of Management  Corporate Culture  Corporate and Organizational Structure  Human Resources Management and Motivation  Planning, Recruitment, Sele ction, Orientation, and Training  Compensation, Benefits, etc.  Motivation  Empowerment, Teamwork, and Communication  Labor-Management Relations  Production and Operations Management Production Planning  Facilities Planning  Quality Management  Customer-Driven Marketing  The Marketing Environment  Developing and Pricing Goods and Services  New-Product Development  Brand loyalty and Brand recognition  Price in the Marketing Mix  Distributing Goods and Services  Promoting Goods and Services  Technology and the Internet for Success  Managing Information through Technology  Understanding Accounting and Financial Statements  Financial Management and Institutions  Financing and Investing through Securities Markets Aspects of business law

Method(s) of Instruction

• Lecture (02)
• DE Live Online Lecture (02S)
• DE Online Lecture (02X)

Reading Assignments

Assigned text Current business news events Example source: www.nbr.com Stock Market Game Example source:  www.howthemarketworks.com

Writing Assignments

Special business assignments. Students will be assigned appropriate contemporary business cases and will be taught how to determine alternatives and select appropriate solutions.  Example Project: Develop a business idea and write a preliminary business plan.

Out-of-class Assignments

Prepare for quizzes. Research current business news stories to share for class discussions. Group assignment Example:  Prepare a business plan.

Demonstration of Critical Thinking

Each week, students discuss and review current business news stories and the effects that certain events have on business, the economy, and the securities markets.

Required Writing, Problem Solving, Skills Demonstration

A business plan is assigned to the students which requires them to develop a business idea that solves a problem or provides an unmet need in the market.  Students prepare the business plan document and also present ("pitch") their business idea and plan to the class.

Eligible Disciplines

Business: Masters degree in business, business management, business administration, accountancy, finance, marketing, or business education OR bachelors degree in any of the above AND masters degree in economics, personnel management, public administration, or Juris Doctorate (J.D.) or Legum Baccalaureus (LL.B.) degree OR bachelors degree in economics with a business emphasis AND masters degree in personnel management, public administration, or J.D. or LL.B. degree OR the equivalent. Masters degree required. Management: Masters degree in business administration, business management, business education, marketing, public administration, or finance OR bachelors degree in any of the above AND masters degree in economics, accountancy, taxation, or law OR the equivalent. Masters degree required. Office technologies (secretarial skills, office systems, word processing, ...: Any bachelors degree and two years of professional experience, or any associate degree and six years of professional experience. Accounting: Masters degree in accountancy or business administration with accounting concentration OR bachelors degree in business with accounting emphasis or business administration with accounting emphasis or economics with an accounting emphasis AND masters degree in business, business administration, business education, economics, taxation, or finance OR the equivalent. Masters degree required. (NOTE: A bachelors degree in accountancy or business administration with accounting concentration, with a CPA license is an alternative qualification for this discipline)

Textbooks Resources

1. Required Kurtz, David; Boone, Lewis. Contemporary Business, 18 ed. Wiley, 2019 Rationale: Text is latest edition of this particular textbook.  We likely plan to make another update next year.